Do you need a refresh?

Is your brand feeling a little “meh” these days? Looking to spice things up and gain some attention? Or maybe you feel like it’s time to upgrade, but don’t want to completely redo all of your branding? It may be time for a refresh!

A refresh could be as simple as updating the typeface or colors…or both! It could also mean simplifying a mark that you’ve used for a while or reworking your logo in a subtle way. I’ve helped many clients who weren’t ready for a full “makeover” implement some subtle changes that give their branding a little something extra. This is a great way to save money, as you don’t have to redo your signs, vehicle wraps, shirts, etc… Most clients choose to order new business cards and update their website and social with the new look, which is quite simple to do.

The owner of Eklund Duct Cleaning was looking to branch out from his brother’s business that focused more on heat and air, but their logos were almost identical. I worked with him to incorporate small changes that still kept the essence of their brand, but helped set his specific business apart more easily.

 

Just a few subtle changes to the typeface and coloring really helped clean up the logo and give it a more modern vibe, without having to completely rework the entire thing. This way, he can still utilize whatever he has with the old logo on it but move forward with this new logo seamlessly. This particular client also chose to upgrade his website at the same time, and we were able to incorporate his new, cleaner, color scheme, and logo into everything so that it all matches.

If you’re looking to add a little something extra to your logo or give your branding a makeover, send me a message! I’d love to help you out!