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Stable Books logo

August 5, 2020

I recently received a request for a logo from an up and coming business that focuses on accounting in the equine industry called Stable Books. She wanted something very modern and nothing too complex so she could use it on a variety of platforms. She wanted it to be simple enough that it would look good embedded into the programs and spreadsheets that she uses and also interesting enough to use for hats, shirts, and other printed materials. The client wasn’t exactly sure what she wanted, so I created a mood board and sent over a few ideas to go along with it.

From that point, we were able to narrow down the colors and the vibe that she was going for. She also wanted an image of a book included somehow. I sent her a few different ideas and she loved the simple mark of the books with the hidden “S” on the top two spines and the hidden “B” on the bottom two. Did you notice them?

In addition to her logo, I created a series of custom icons that could be used throughout her computer program and files to help customize the reports that she sends to her clients. These can also be used as a simple mark on hats, saddle pads, stickers, etc… To view more images, check out my Stable Books portfolio page. And if you’re in need of accounting services, check out her Facebook page (website to come soon).

 

branding, design, Logo

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I’m Lauren and I’m glad you’re here. We can find aspects of creativity and design in just about everything if we’re willing to seek it out. Whether it’s my work as a graphic designer, family life, or my time at the barn, I am always looking for new perspectives to share.

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Navigating life as a graphic designer, mom, wife, and equestrian. Seeking out all aspects of design in my daily life and sharing my thoughts along the way.

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